Poetry in Transit {logo design}

Having worked with the Association of Book Publishers of BC (ABPBC) on several design projects over the years, they approached me to redesign their Poetry in Transit bus cards in 2017. The previous iteration of the bus cards (designed by Trevor Boytinck) had been in use since 2005 and were a staple of TransLink and BC Transit busses across BC. The ABPBC decided on the redesign as part of their newly launched Read Local BC campaign.